- Hello
I'm Romek
I am a MarTech professional helping business leaders transform marketing.
​
What drives me
Like you, I love Marketing, and I like to make a difference.
I appreciate a creative TV commercial and a smart digital campaign. But what really gets me excited is how marketing drives business.
With two decades of marketing transformation experience and real-life, in-the-trenches technology implementations under my belt, I always ask myself, how does it drive business?
How will all this help to sell more beer?
​
The insight that became a mantra
Proprietary research revealed there is only one easy way to successful MarTech implementation; Strategy first, team capabilities second, and technology third.
If you start with a strong tech focus, you'll encounter problems upstream. It turns out the team isn't ready, and the strategy isn't clear. The launch is delayed, or the system adoption is low.
​
Avoid the trap. Remember the mantra. Strategy -> Team -> Tech
How I worked with others
Creating synergy between people, process & technology, I helped companies like Unilever, Hewlett-Packard, IKEA, Vodafone, ABN, Philips, Pandora, Bayer, Audi, and KIA to improve their marketing organization.
It is a privilege to have worked with leading software vendors such as Adobe, Salesforce, Sitecore, Hubspot, BrandMaker, Aprimo.
I am co-author of the first book on Marketing Resource Management.
As a speaker at marketing events, I've received consistently high evaluation scores at events in New York, Sao Paulo, Moscow, Singapore, and my home turf Amsterdam.
​
How did I get here
Mid-nineties I started my professional career in sports marketing, doing Media ROI calculations for pro-cycling teams.
Then rolled over to publishing, got involved in a marketing technology project, and before I knew it, I woke up as a MarTech Consultant.
Now, 20 years later, I’ve done projects in all industries and on almost all continents.
Over the years, I developed vast experience in the MarTech space. First, as a consultant implementing marketing technology solutions. Then as a VP of products building MarTech solutions. Circling back to a marketing role as the interim CMO of a MarTech company.
For the formal things, like diplomas and job titles, check out my LinkedIn page.
​
It’s been an amazing ride.
And what’s even better, the stuff that’s about to happen will blow our minds.
​
Feel like connecting? Feel free to send me a LinkedIn invite or fill in the form below.
Speaker Bio
‘Romek is a marketing transformation specialist with 20 years of marketing technology implementation experience. He has worked with top-10 brands in all industries, on almost all continents. His business-driven approach is focused on strategic context, organizational capabilities, and ROI impact. He is co-author of the first book on Marketing Resource Management.'
