What worked in marketing and sales before doesn't work now. AI put buyers in the lead. They search, compare, and decide before you're ever in the room, then score you against a choice that's already half made.
Hi, I'm Romek. I help build the credibility that gets customers to engage, and I help keep customers before churn surprises anyone.
Content and products can be copied. Credibility and capability can't, so that's what these three tools are built to create, each one a productized version of work I've done for real clients.
Show proof. Build trust. Win deals. The B2B competitive proof standard for marketing and sales teams. We score your public proof against four competitors across 8 proof categories and 40 criteria, and hand back a ranked repair list your team can act on this quarter.
See Exofunnel →
Through our Business-Driven Branding methodology, we connect brand decisions to business objectives. The Brand Impact Model Workshop gives decision-makers a financially grounded understanding of how and where branding drives business value before they invest in it.
See the Brand Impact Model →Retention is something you design. We built the Ideal Retention Profile (IRP) method around 28 structural factors, statistically weighted against actual churn outcomes, to give CS a retention baseline and corrective plan that closes the gaps before the customer reaches a renewal decision.
See RetentionProfile.com →Short, vertical, mostly unscripted. I post there first and mirror the ones worth keeping to YouTube, unlisted.
Follow onI've built my career around spotting shifts before they're obvious, then building the solutions that match them. Right now, that shift is the buyer leaving the funnel, deciding long before a seller is ever in the room. I've worked both sides of the MarTech industry, as a marketing director and consultant, then as VP of Product, where I helped take one company to the #1 position on the Vision axis of the Gartner Magic Quadrant. I've applied that vision and the products I've built to 100+ marketing teams across five continents, both B2C and B2B. Originally from Amsterdam, I now run most of those conversations from Bangkok.
I'm also co-author of the first book written on Marketing Resource Management.
Questions about the tools, a speaking or podcast request, or just want to say hi. This goes straight to my inbox.
New tools, new videos, and the occasional argument with how marketing gets measured.