Hi, I'm Romek.
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The buyer has left the funnel
Breakdowns of the trends, frameworks and research behind how B2B buyers actually decide.
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Essays on the same theme, in your inbox before they go anywhere else.
I help revenue and marketing leaders
Previous clients
I worked with 100+ brands. Here is a small selection.
win the deal before the funnel
Exofunnel
Not making your funnel numbers? Every role in the buying group now researches you separately with AI, before anyone agrees to engage. Exofunnel shows what each one finds, and how it stacks up to your competitors. Receive a ranked repair list your team can act on this quarter.
Brand Impact Model · Kenshō Agency
You intuitively know that trust and credibility are the foundation of business, and branding is what builds it. The Brand Impact Model Workshop gives decision-makers a financially grounded understanding of how and where branding drives business value before they invest in it.
and keep the customer before the renewal.
RetentionProfile.com · IRP
By the time NPS drops or a QBR goes cold, the account has been structurally at risk for months. The customer has not decided to leave. But the conditions that produce that decision are already in place. IRP, the Ideal Retention Profile, reads those conditions and hands CS the next step to act on, before any signal appears.